Every facet of food and meat supply chains, from research to production, processing to distribution, retail to consumption, will face unprecedented change in the next 10 years.
Markets will continue to transform driven by factors such as urbanisation, population and income growth, demographic shifts, pressure on resources, compliance, labour dynamics and rising costs. Along with these factors, consumer visibility and awareness will continue to intensify around production systems, traceability, animal welfare, climatic change, recourse sustainability, food additives along with product nutrition and safety.
The future winners will be the processors and retailers that provide transparency and build trust with their customers who will increasingly ask what is going into their meat and food. For consumers, food transparency will become as important as eating quality attributes: flavour, succulence, tenderness, appearance, aroma and nutritional value.
Providing supply chain transparency will become a marketing advantage as much as it is a risk mitigation strategy.
FoodCap's primary focus in this dynamic market is to constantly evolve and deliver innovative services to support our processor, industry and retailer customers’ demands for product quality consistency, cost leadership, food security and safety.